You remember Runescape, developer Jagex's offbeat MMORPG about killing cows and burning shrimp and even some other things. At least, I assume you remember it. Everyone else does. Obviously, everyone at Runefest, the game's annual convention, loves Runescape, but critically they also remember it. All the people I speak to, the players and personalities and content creators, say and do exactly the same thing when I ask them why they love Runescape, why they've been playing it for over 10 years, often well over half their lives. It always starts with a small smile and a flustered "I don't know". They've never really thought about it. They just kept playing, they say. But then they hit upon a word. They look down modestly and laugh. Then their smile widens and they look up, beaming with the same joyful pride that carried those cosplayers through London's no-doubt confused crowds. "I love it because it's my childhood." It's fitting, then, that the theme of this year's Runefest was "going back to your roots". But even before I arrive at the event, I see how this game has impacted and enriched the